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Understanding packaging symbols is no longer optional. For businesses operating in the EU, these marks influence compliance, recyclability, and consumer trust, while for consumers, they provide guidance on how to sort waste correctly and make more responsible choices.

This article breaks down the most common packaging symbols you’ll encounter today, what they mean, and why they matter.

Packaging has always played a crucial role in how products are protected, transported, and presented. But the information printed on packaging — labels, symbols, and markings — has evolved just as significantly as the materials themselves. What began as simple branding has become a complex system designed to protect consumers, support recycling, and drive sustainability across industries.

Selecting the right packaging boxes isn't just about function—it’s an opportunity to elevate your brand, reinforce your values and deliver a consistent, positive customer experience. By focusing on recyclable fibre boxes, display-friendly window boxes, branded paper bags, PE-free compostable options and delivery-optimised formats, restaurants and food-service operators can make packaging work harder—both operationally and strategically.

The EU’s Packaging and Packaging Waste Regulation (PPWR), Article 24, addresses a critical but often-overlooked dimension: the amount of empty space within grouped, transport, e-commerce and sales packaging. For businesses in e-commerce and takeaway food services—where packaging volume and efficiency are already central—this poses both a challenge and an opportunity.

Recent studies show that 90% of consumers are more likely to buy from a brand that uses sustainable packaging, and more than half of Millennials and Gen Z actively choose eco-friendly options. This shift means that packaging has become more than a functional necessity: it’s now a brand differentiator, a storytelling tool, and a driver of loyalty.

So how can your business leverage sustainable packaging to stand out?

On 22 January 2025, the EU published the long-awaited Packaging and Packaging Waste Regulation (PPWR)—a game-changing framework that will define how businesses design, use, and recycle packaging across Europe. 

To help you make sense of it all, we’ve broken down the key requirements and what they mean for your business in this blog article.

Sustainable packaging is no longer a niche concept—it’s becoming the industry standard. Yet, misconceptions still hold some businesses back from making the switch. From concerns about cost to doubts about durability, it's time to set the record straight. Here are 5 of the most common myths about sustainable packaging and the truth behind them.

With the growing consumption rate of food- and beverage products globally, the need for eco-friendly packaging is becoming more critical. Discover the options available when it comes to sustainable food packaging.