Embracing the era of Eco Packaging

More and more EU countries are following measurements to meet climate-improvement plans, meaning going green is becoming more mandatory. This aligns with Europe’s mission to:
● Minimise the impact of packaging,
● Encourage reusing and recycling, and
● Create proper systems of quality control and packaging traceability.

That’s why more businesses are embracing the new era of eco packaging, which helps to save the planet in a more eco friendly and sustainable manner. And it’s a win-win situation, as eco packaging can meet consumer demands while minimising (or avoiding) waste. In addition to helping the planet, opting for eco friendly options also gifts you the following benefits:

● Extra popularity for your brand, as more and more consumers are choosing sustainable products and businesses over the old-school / traditional ones
● A positive influence on your people and profit
● Improved efficiency
● Greater staff morale, resulting in healthier workplaces
● Boosted brand reputation and customer loyalty.

MBA Green is your newest source for recyclable-, compostable-, and biodegradable packaging, regardless of your business. By combining technology and innovation to create efficient and cost-effective solutions for your business, we are helping to steer your company onto a greener planet path!

The types of eco packaging

Although no standard parameters exist by which we can measure/define eco friendly packaging, it can include any green packaging that causes less harm to the planet and its people.
Creating eco friendly packaging usually includes green materials created to reduce pollution, support a circular economy, and which aren’t dangerous to humans’ and animals’ health.

The types of eco packaging that are becoming more popular include:
● Organic ecological textiles (using organic fabrics like hemp, recycled cotton, palm leaves…)
● Corrugated bubble wrap
● Recycled cardboard and paper
● Edible packaging (made from corn starch, seaweed, etc.)
● Plantable / biodegradable packaging
● Biopolymers (a biodegradable alternative to plastic).

At MBA Green, we keep our environmental footprint as small as possible, thanks to the green materials used in our packaging, which include:
● Compostable plastic (a terrific eco friendly option that is made from biobased resources like plants instead of fossil fuel).
● Kraft paper (a 100% compostable and renewable alternative much stronger than normal paper).
● CPLA (crystallized polylactic acid) and PA (polylactic acid). Made from starch derived from renewable resources (like sugarcane), both options are biodegradable and considerably more eco friendly than regular plastic.
● Bamboo (this fast-growing plant is a biodegradable option that provides 30-35% more oxygen than other plants).
● Cardboard (one of the best options for eco packaging, as it’s made from renewable raw material wood which is also recyclable).

Consumer choice for sustainable products in general

Good news! More consumers are also becoming aware of the importance of eco friendly companies and -shopping. For instance, a recent study found that 51% of participants believe environmental sustainability is more important than it was a year prior. And almost half (49%) of participants globally stated that they paid an average premium of 59% (in the previous 12 months) for sustainable- and socially responsible products. This is not only true of wealthy shoppers, but also those in the lower-income bracket, as 43% (60% in China and India) said they also paid a premium for eco friendly products.

This commitment to eco friendly products is even more prominent with Generation X customers (born 1965 - 1978), with almost 90% stating that they’re willing to spend at least an extra 10% on sustainable products. But keep in mind that it’s Gen Z’s influence that will grow stronger, as this younger generation (born 1996 - 2010) will represent 27% of the world’s income by 2030 and surpass Millennials/Gen Y (1979 – 1995) a year later.

But what can brands do to catch eco friendly shoppers’ attention?
● Align themselves with these consumers
● Offer products and services that can simplify the customer’s life
● Provide “clean” products
● Present products with health- and wellness benefits
● Become more and more sustainable and/or environmentally responsible
● Support recycling
● Use organic ingredients.

The bottom line

We have helped various companies to “go green”, resulting in not only boosted business, but also job creation and increased turnovers. Isn’t it time you partnered with MBA Green for expertly produced eco packaging?