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Understanding the difference between mandatory and voluntary packaging labelling is essential for businesses operating in food service, retail, e-commerce, and manufacturing. Misusing labels can lead to confusion, regulatory penalties, or accusations of greenwashing, while using them correctly can strengthen transparency and sustainability credentials.

Selecting the right packaging boxes isn't just about function—it’s an opportunity to elevate your brand, reinforce your values and deliver a consistent, positive customer experience. By focusing on recyclable fibre boxes, display-friendly window boxes, branded paper bags, PE-free compostable options and delivery-optimised formats, restaurants and food-service operators can make packaging work harder—both operationally and strategically.

The EU’s Packaging and Packaging Waste Regulation (PPWR), Article 24, addresses a critical but often-overlooked dimension: the amount of empty space within grouped, transport, e-commerce and sales packaging. For businesses in e-commerce and takeaway food services—where packaging volume and efficiency are already central—this poses both a challenge and an opportunity.

Recent studies show that 90% of consumers are more likely to buy from a brand that uses sustainable packaging, and more than half of Millennials and Gen Z actively choose eco-friendly options. This shift means that packaging has become more than a functional necessity: it’s now a brand differentiator, a storytelling tool, and a driver of loyalty.

So how can your business leverage sustainable packaging to stand out?