Discover the latest trends,
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eco-friendly packaging solutions
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The EU’s Packaging and Packaging Waste Regulation (PPWR), Article 24, addresses a critical but often-overlooked dimension: the amount of empty space within grouped, transport, e-commerce and sales packaging. For businesses in e-commerce and takeaway food services—where packaging volume and efficiency are already central—this poses both a challenge and an opportunity.
Recent studies show that 90% of consumers are more likely to buy from a brand that uses sustainable packaging, and more than half of Millennials and Gen Z actively choose eco-friendly options. This shift means that packaging has become more than a functional necessity: it’s now a brand differentiator, a storytelling tool, and a driver of loyalty.
So how can your business leverage sustainable packaging to stand out?
A recent study showed that 54% prefer ordering from restaurants that remove excess packaging from their food delivery. In addition, 56% prefer restaurants that use eco-friendly packaging and not single-use plastics.
