News

On 22 January 2025, the EU published the long-awaited Packaging and Packaging Waste Regulation (PPWR)—a game-changing framework that will define how businesses design, use, and recycle packaging across Europe. 

To help you make sense of it all, we’ve broken down the key requirements and what they mean for your business in this blog article.

The paper bottle market is no longer just a bold idea—it’s a growing force in the packaging world. With major brands and retailers investing in fiber-based alternatives, and innovative materials like algae composites and mono-materials gaining traction, the shift toward paper packaging is undeniably underway.

An overwhelming 90% of consumers prefer brands that use eco-friendly packaging, and more than half have intentionally chosen products with sustainable packaging in the last month. This isn’t just a passing trend.

In this article, we explore the materials that have already shaped the sustainable packaging industry, innovations currently in development, and the materials of tomorrow that could transform the way we package everything from pizza to pharmaceuticals.

In 2025, one of the standout trends is the integration of smart packaging technologies—a powerful combination of eco-conscious materials and digital innovation designed to enhance traceability, reduce waste, and empower consumers.

Sustainable packaging is no longer a niche concept—it’s becoming the industry standard. Yet, misconceptions still hold some businesses back from making the switch. From concerns about cost to doubts about durability, it's time to set the record straight. Here are 5 of the most common myths about sustainable packaging and the truth behind them.

As a restaurant, retailer, or delivery service, ensuring your packaging is genuinely eco-friendly is critical—not just for the planet but also to comply with EU regulations. While many packaging suppliers claim their products are sustainable, the responsibility of verifying these claims falls on you. To avoid greenwashing and ensure compliance, here’s a comprehensive checklist to help you evaluate your packaging’s sustainability.

Artificial Intelligence (AI) is no longer just a futuristic concept—it’s a practical tool reshaping industries worldwide and the packaging sector is no exception. From finding the right materials to reducing waste, AI is helping businesses transform how they approach packaging. Let’s explore the key ways AI is making a difference.

The EU Packaging and Packaging Waste Regulation (PPWR) is a game-changer for businesses operating in Europe. Designed to significantly reduce packaging waste and promote a circular economy, its ambitious goals, like 70% recyclability by 2030, set a clear direction for sustainability. While these targets aim to make a significant impact by 2030, starting (or continuing) the transition today is essential.

The need for a circular economy has grown bigger, as more businesses strive to reduce their environmental impact. So, what are the different stages that make up a circular economy (from start to finish) that help to reduce a company’s carbon footprint? 

Question: if you could implement a change in your packaging business that could lead to a 73% increase in customers, would you consider it? Who wouldn’t? According to Nielsen, that is the percentage of consumers worldwide who would change their shopping habits if it meant reducing their environmental impact.

The food-delivery market has more than tripled since 2017, worldwide. But with more takeaway food containers comes more plastic, meaning more pollution – unless eco-friendly packaging is used. It has become important to educate the final consumer on how to dispose of the various forms of takeaway containers.