EU Packaging Regulations 2025: What You Need to Know

The EU Packaging and Packaging Waste Regulation (PPWR) is a game-changer for businesses operating in Europe. Designed to significantly reduce packaging waste and promote a circular economy, its ambitious goals, like 70% recyclability by 2030, set a clear direction for sustainability. While these targets aim to make a significant impact by 2030, starting (or continuing) the transition today is essential. Gradual progress ensures compliance and positions businesses as eco-leaders in their industries, while also meeting growing consumer demands for sustainable practices.

Key Aspects of the PPWR and Their Impact on Businesses

1. Recyclability and Design Requirements

By 2025, on average 65% of all packaging must be recyclable, for Paper & cardboard the requirement is 75%, with clear labeling for proper disposal. This requires businesses to adopt eco-design principles that make their packaging easier to recycle and compatible with existing recycling systems.

2. Mandate on Post-Consumer Recycling (PCR) Materials

PCR is essentially the "second life" of waste materials after they've been used by people and it´s a central concept in the EU Packaging Regulation. Plastic packaging must include a percentage of PCR materials, pushing businesses to incorporate recycled content in their designs. This fosters a circular economy and reduces reliance on virgin plastics.

3. Reduction of Overall Packaging Waste

The rules encourage businesses to cut back on unnecessary packaging. The PPWR sets reduction targets: 5% by 2030, 10% by 2035, and 15% by 2040. Businesses must innovate to minimize packaging without compromising functionality or safety.

4. Extended Producer Responsibility (EPR)

Producers are financially responsible for the entire lifecycle of their packaging, including collection, sorting, and recycling costs. EPR fees are lower if the business uses eco-friendly materials, so there’s a clear incentive to go green.

5. Prohibition of Harmful Chemicals for Food Contact Packaging

The regulation bans substances like PFAS and BPA in food-contact packaging, encouraging safer, biodegradable, and compostable alternatives.

6. Promotion of Reusable and Compostable Packaging

Member States can mandate  that certain types of packaging, like lightweight bags or food containers, need to be compostable or reusable. Businesses must ensure their compostable packaging aligns with recycling infrastructure requirements.

7. Consumer Information and Harmonized Labelling

Clear labeling is mandatory, helping consumers identify recyclable materials and proper disposal methods. This empowers consumers to play an active role in the circular economy.

What These Changes Mean for Industries

Food and Beverage

Restaurants and food delivery services must adapt to the ban on single-use plastics by adopting recyclable or compostable containers. Transparent labeling also boosts customer trust in sustainability efforts.

Retail and E-Commerce

Retailers will need to minimise packaging waste while maintaining product protection. Recyclable or reusable packaging solutions will become critical for compliance and consumer satisfaction.

Pharmaceuticals

Pharma businesses must ensure packaging complies with both EU health and environmental standards, balancing safety with eco-friendliness.

MBA Green

Staying compliant with evolving packaging regulations doesn’t have to be daunting. At MBA Green, we provide sustainable packaging solutions that are fully aligned with EU standards. Our recyclable, compostable, and reusable packaging options not only meet compliance requirements but also help businesses improve their environmental footprint. By partnering with MBA Green, you gain a reliable ally to manage your packaging needs, allowing you to focus on growing your business while staying ahead in sustainability. Let’s shape a greener future together.