Question: if you could implement a change in your packaging business that could lead to a 73% increase in customers, would you consider it?
Who wouldn’t?
According to Nielsen, that is the percentage of consumers worldwide who would change their shopping habits if it meant reducing their environmental impact.
Now, imagine that new batch of customers sharing your brand on social media and repeating orders specifically from your company… and just think: switching to eco-friendly packaging can make it possible!
Is it necessary for my business?
According to EU regulations, yes. But switching to sustainable packaging does afford your business some hefty benefits, such as:
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Decreased environmental impact: Reducing your brand’s carbon footprint minimises the harmful materials ending up in landfills. This can help close the gap through recycling and composting, promoting a circular economy.
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Cost savings: Did you know using compostable packaging can save you costs as you literally use fewer materials for production, shipping, etc? Plus, if you include reusable packaging in your business model, that also cuts some costs as you will be spending less on raw materials, energy, and labour by manufacturing fewer single-use packaging.
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Brand reputation: Spreading the word that your business is “green” will attract like-minded customers who want products that mirror their commitment to a better environment.
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Regulatory compliance: With growing concern about the environment, more rules and regulations are implemented. And as there’s been a huge increase in packaging waste, like the EU going from 66 million tonnes in 2009 to a whopping 84 million in 2021, many countries are implementing strict guidelines regarding packaging waste and the use of eco-friendly packaging. Adopt sustainable packaging practices to ensure your company remains compliant, as it can save you from potential fines and other legal problems.
Where do I start?
Similar to how you would implement any change to your company’s packaging, start by identifying the needs your brand has to meet, including:
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the types of packaging required for your business
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the specifics (like size, weight, material, printed vs. non-printed, dimensions, closures, labelling, internal structure, coatings, lifespan, etc.)
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the volume that is needed on a monthly/annual basis and delivery frequency depending on your storage space/ capacity
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your available budget
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delivery locations.
Where do I search for eco-friendly packaging partners?
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Online
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See what your competitors are doing.
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Ask for recommendations from industry peers.
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Attend trade shows focused on sustainability.
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Join up with relevant online communities.
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Keep reading to discover some info about our eco-friendly packaging company.
How to assess a potential packaging partner
Once you have selected a potential supplier:
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Evaluate their environmental policies, production methods, supply chain logistics, etc. to ensure they also practice sustainability within their own company instead of just supplying it to others.
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Request samples for quality assessment and examine methods to ensure consistency in terms of both quality and manufacturing processes.
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Ask for certifications for original materials, packaging testing reports, and compliance with appropriate regulations.
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Highlight the significance of a transparent supply chain for ethical standards by, for instance, verifying their non-slavery certifications. Consider their delivery methods (as some container transport may introduce contaminants), their proximity for enhanced/quicker deliveries, etc.
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Request a quotation so you can balance cost considerations with the supplier’s provided value, especially when it comes to quality and dependability.
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Consider running a pilot test by ordering a small batch of eco-friendly packaging to gather feedback from customers in terms of functionality and visual appeal.
Remember: Before signing a contract, consider the crucial elements to be included to protect your brand’s interest and integrity, but also to ensure you and the supplier are on the same page in terms of sustainable packaging. Continuous communication and collaboration can go a long way to enhance your business relationships and improve your brand products.
Give us a try: MBA Green
While you’re confidently scoping the landscape for potential suppliers, why not consider giving MBA Green a try for all your eco-friendly packaging needs?
We have a worldwide presence.
We comply with EU regulations
Our brand is globally consolidated.
We believe that the future of our planet lies in eco-friendly packaging.
And we have been supplying compostable- and sustainable packaging to multiple industries (including food and beverage) for more than 10 years.
In short, we know how to help a company become (and stay) green!
If this sounds good, get in contact with us – who knows what it could mean for the future of your brand’s sustainability?
